Marketing Strategy & Execution

Uncover your narrative
to unlock growth

Hi, I'm Deanna. I help early-stage startups build and execute marketing strategy.

Get in touch: hi@yournarrative.co

Deanna Dong

Where I've been before

I’ve spent the last 13 years leading marketing teams at high-growth startups. Most recently, I was Head of Product Marketing and Customer Marketing at Writer from Series A to C. Before that, I spent five years at Wealthfront (WLTH), and as VP of Marketing scaled the team across brand, content, acquisition, lifecycle, and analytics. I’ve also held marketing leadership roles at Dropbox and Stripe.

Over the last five years, I've advised and consulted in marketing, bringing the same rigor I applied in-house to startups in AI, fintech, SaaS, marketplaces, healthcare, and crypto.

LinkedIn →

Two ways to engage

Product marketing consulting

Let me do the work

For teams that need a seasoned marketer to develop the strategy and execute on deliverables.

  • Messaging & positioning
  • Website redesign & copy
  • Content strategy
  • Product launches
  • Marketing asset creation
Marketing Advisory

Let me be your thought partner

For founders and marketing leaders who need coaching rooted in real operator experience.

  • Marketing strategy & prioritization
  • Feedback on your team's work
  • Hiring & org design
  • Team and cross-functional alignment

What to expect when we work together

01

Direct access

You work with an experienced executive rather than rotating freelancers or an account manager.

02

An operator's perspective

I've built marketing from scratch multiple times and know how to prioritize when resources are limited.

03

Access to my network

Marketing can't do it alone. I bring in trusted partners in design, comms, and growth to help you execute.

04

Right-sized for you

I support your needs as you grow and can help you find an in-house marketing leader when you're ready.

Companies I've worked with

Dropbox Wealthfront Stripe Writer Pilot Headway

Let's build together

If you're looking to help with your marketing — reach out.

hi@yournarrative.co